FAQ: Mitch Gould's Four Decades of Leadership in Nutritional Products and Retail Distribution

Who is Mitch Gould?

Mitch Gould is the founder and CEO of Nutritional Products International (NPI), a globally recognized marketing executive with over 40 years of experience in brand building, product launches, and U.S. retail distribution.

What is Nutritional Products International (NPI)?

NPI is a company founded by Mitch Gould that specializes in helping brands, especially in the health, wellness, and sports nutrition sectors, navigate the complexities of entering and scaling in the U.S. market through strategic distribution and marketing.

What is the ‘Evolution of Distribution’?

The ‘Evolution of Distribution’ is a turnkey platform developed by Mitch Gould that provides global brands with a streamlined, cost-effective pathway to enter the U.S. retail ecosystem, covering everything from product importation to sales strategy and logistics support.

Which major retailers has Mitch Gould worked with?

Gould has secured product placements in leading retailers such as Walmart, Costco, Walgreens, CVS, GNC, Vitamin Shoppe, and Home Depot, among others.

How has Mitch Gould contributed to the sports nutrition sector?

Gould expanded his focus to the sports nutrition sector in the early 2000s, representing high-profile athletes and celebrities, and successfully placing their product lines in national retail chains, which helped launch a wave of fitness and lifestyle brands.

What role did Mitch Gould play in Amazon’s sports nutrition category?

Gould and NPI assisted in building out Amazon’s sports nutrition category, which evolved into Muscle Foods, a thriving segment of Amazon’s marketplace, by anticipating trends and aligning with retail shifts.

What is InHealth Media (IHM)?

InHealth Media is a cost-effective PR and media agency founded by Mitch Gould that specializes in high-impact visibility campaigns across traditional media, digital platforms, influencers, and retail-focused publications, working in tandem with NPI.

How can global brands benefit from NPI’s services?

Global brands can benefit from NPI’s comprehensive services, including the ‘Evolution of Distribution’ platform, which offers a proven system for entering the U.S. market, handling the heavy lifting, and dramatically increasing their chances of success.

Where can I find more information about Nutritional Products International and InHealth Media?

For more about Nutritional Products International, visit: https://nutricompany.com. For more on InHealth Media, visit: https://inhealthmedia.com.