FAQ on Tedd Aurelius and sg360°'s Direct Marketing Expertise

Who is Tedd Aurelius and what is his role at sg360°?

Tedd Aurelius is the EVP of Strategic Services at sg360°, where he leads account management and creative development, infusing strategy into every client engagement to elevate direct mail and omnichannel campaigns.

What makes Tedd Aurelius’s approach to marketing unique?

Tedd doesn’t rely on a predefined playbook; he starts with a blank slate to deeply understand each client’s business and identifies why their current strategy isn’t delivering desired results.

What accolades has Tedd Aurelius won in his career?

Over his 30-year career, Tedd has won numerous awards including ECHO Awards, EFFIEs, Caples, and an EMMY for CapCenter, recognizing his innovative creativity and the measurable results of his campaigns.

How did Tedd Aurelius get into the direct mail field?

Inspired by his father’s career in advertising, Tedd started his career at Encore Marketing, where he developed a love for direct response marketing, including the strategy, data, creative, and results involved.

What does sg360° specialize in?

sg360° is a direct response performance improvement firm that helps clients make smarter marketing decisions to enhance campaign results, specializing in strategy, data, creative, production, and analytics under one roof.

How has sg360° evolved since its founding?

Founded in the 1950s printing direct response catalogs, sg360° expanded into direct mail in the 1990s and adapted to digital channels, becoming a leader in direct marketing and 1:1 connections that deliver results.

How does sg360° maintain its leadership in direct mail in a digital-first world?

sg360° maintains its leadership through a consultative approach, understanding client needs deeply and applying decades of direct marketing expertise to innovate and reach audiences effectively across channels.

What inspires Tedd Aurelius in his work?

Tedd is driven by a passion for collaboration and problem-solving, inspired by helping clients uncover hidden growth opportunities and optimize campaign performance.

What is Tedd Aurelius’s background outside of work?

Outside of work, Tedd is a lifelong athlete who applies his teamwork-oriented mindset to coaching and leadership.