FAQ: Understanding Pam Covarrubias' Journey and Her Fight Against Calladita Culture

Who is Pam Covarrubias?

Pam Covarrubias is a life coach, speaker, podcaster, and former corporate employee who now focuses on empowering first-generation women and femmes to embrace their authentic selves by combating the effects of Calladita Culture.

What is Calladita Culture?

Calladita Culture refers to the societal norms that encourage silencing and submission, particularly among first-generation women and femmes in the US, which Pam Covarrubias advocates against to promote authenticity and self-expression.

How did Pam transition from corporate to entrepreneurship?

Pam transitioned by leveraging her side hustles in design and marketing, encouraged by a contractor friend to formalize her ventures, eventually realizing her passion for coaching through her experiences and a business coach’s advice.

What was Pam’s first entrepreneurial venture?

Her first venture involved designing digital assets, including a planner during the bullet journaling trend and productivity templates, before founding her own creative agency focused on brand strategy.

How did Pam discover her calling as a life coach?

Pam discovered her calling through personal coaching sessions at her corporate job, which boosted her confidence and understanding of personal patterns, inspiring her to help others, especially women like her mom, navigate similar challenges.

What is the focus of Pam’s podcast, Cafe con Pam?

Cafe con Pam features candid, thought-provoking insights from diverse voices, serving as a resource for business success and community-driven positive change, aligning with her mission to empower and inspire.

Why is Pam’s work significant?

Pam’s work is significant because it addresses and challenges the damaging effects of Calladita Culture, empowering first-generation women and femmes to live authentically and unapologetically, fostering personal and community transformation.

How can someone learn more about Pam Covarrubias and her work?

Interested individuals can visit her LinkedIn profile or her podcast’s website, Cafe con Pam, for more information on her coaching, speaking engagements, and advocacy work.