FAQ: Sportradar's Expanded Partnership With Major League Baseball

What does Sportradar’s expanded partnership with MLB entail?

The partnership grants Sportradar exclusive rights to distribute MLB’s official real-time data, Statcast data, and audiovisual content globally, alongside introducing new betting products like micro markets and player props.

How will fans benefit from this partnership?

Fans will enjoy new in-game betting products, immersive virtual reality experiences, and personalized content, bringing them closer to the action in innovative ways.

What are micro markets and player props?

Micro markets offer live betting opportunities every 60 seconds on specific game events, while player props are bets on individual player performances unrelated to the game’s outcome.

How does MLB benefit from this deal?

MLB gains access to Sportradar’s global network, enhancing the distribution of its content worldwide and deepening fan engagement in emerging markets.

When does the expanded partnership take effect?

The partnership began with the current season, introducing new betting products and experiences to fans immediately.

What technologies are involved in enhancing fan experiences?

Sportradar utilizes AI-driven technologies and player tracking data to create hyper-personalized and immersive fan experiences, including virtual reality.

Where is this partnership applicable?

The partnership impacts fans globally, with a focus on expanding MLB’s reach in emerging markets like Latin America, Taiwan, Japan, and Korea.

Who is involved in this partnership?

Sportradar Group AG and Major League Baseball are the primary entities involved, aiming to innovate fan engagement and betting experiences.

What are the implications of this partnership for the sports betting industry?

The partnership sets a precedent for integrating real-time sports data with betting technologies, potentially transforming how fans interact with sports globally.