FAQ: Epic Padel and Adidas Padel Strategic Sponsorship for U.S. Padel Growth

What is the main purpose of the partnership between Epic Padel and Adidas Padel?

The partnership aims to grow the sport of padel in the U.S. through world-class facilities, equipment, and strategic brand alignment, enhancing the player experience and supporting Epic Padel’s ambitious growth goals.

Why is this partnership significant for the growth of padel in the U.S.?

This partnership is significant because it combines Epic Padel’s mission to expand padel with Adidas’s iconic and innovative brand in sports, accelerating the sport’s infrastructure development and popularity.

How will this partnership enhance the padel player experience?

The partnership will enhance the player experience by introducing adidas-branded courts and equipment, including the exclusive use of the ADIDAS Speed RX ball, and through careful programming and retail installations.

Who are the key figures involved in this partnership?

Key figures include Hala Sarkis, Co-Founder and CEO of Epic Padel, and Bryan Ogle, CCO of All Racquet Sports, the official licensee of adidas Padel in North America.

When is Epic Padel’s flagship location in Charlotte, NC set to open?

Epic Padel’s flagship location in Charlotte, NC is set to open in September.

Where is Epic Padel planning to expand its operations?

Epic Padel is expanding across the U.S., with a goal of operating 100 padel courts nationwide by the end of 2026.

What are the implications of this partnership for the future of padel in the U.S.?

The partnership underscores a commitment to inclusivity, innovation, and sustainability, values that are central to the growing appeal of padel worldwide, and is expected to significantly boost the sport’s growth in the U.S.

How does Epic Padel contribute to the padel ecosystem beyond club development?

Beyond club development, Epic Padel invests in the sport’s ecosystem by backing high-profile events like the Hexagon Cup, supporting pro teams like the New York Atlantics, and partnering with apparel brands like Adidas.

What is the current growth trend of padel in the U.S.?

The U.S. is quickly catching up in padel popularity, with more than 350 padel courts being built across the country in 2024 alone, marking a 22% increase from 2023.