FAQ: Landon Capital Partners' Strategic Sale of iMemories to Ancestry

What is the significance of Landon Capital Partners selling iMemories to Ancestry?

The sale unites two market leaders in digital memory preservation and family history, enhancing the ability to preserve and bring family memories to life for future generations.

Who was involved in the sale of iMemories to Ancestry?

Landon Capital Partners and Greens Farms Capital sold iMemories to Ancestry, with iMemories’ management team playing a key role in the company’s growth and the successful execution of the sale.

How has iMemories grown under Landon Capital Partners’ investment?

Since Landon Capital Partners’ investment in 2022, iMemories doubled its EBITDA, expanded internationally, and upgraded its technology, operations, and customer reach.

What does the acquisition mean for iMemories and Ancestry customers?

Customers can expect an enhanced end-to-end heritage experience that combines iMemories’ AI-enhanced media platform with Ancestry’s historical data and DNA insights to preserve and bring family memories to life.

When was the sale of iMemories to Ancestry announced?

The sale was announced on July 31, 2025.

Where are iMemories and Ancestry headquartered?

iMemories is headquartered in Scottsdale, Arizona, and Ancestry is based in Lehi, UT.

What role did Greens Farms Capital play in iMemories’ growth?

Greens Farms Capital, alongside Landon Capital Partners, provided strategic guidance and support, with its Managing Partner serving as Chairman of iMemories during the investment period, focusing on infrastructure, international expansion, and AI-focused product innovation.

What are the future prospects for iMemories under Ancestry?

The combination of iMemories’ technology with Ancestry’s resources is expected to offer millions of families a comprehensive heritage experience, preserving memories and bringing them to life for future generations.