FAQ: SAND and September Productions' 'How Lovely' Campaign for Sustainable Nantucket Tourism
Summary
SAND and September Productions have partnered with the Nantucket Chamber of Commerce to launch the 'How Lovely' campaign, promoting sustainable tourism through car-free travel, shoulder season visits, and free island experiences, aiming to alleviate summer overcrowding and preserve the island's charm.
What is the ‘How Lovely’ campaign?
The ‘How Lovely’ campaign is an initiative by SAND and September Productions for the Nantucket Chamber of Commerce, designed to promote sustainable tourism by encouraging car-free travel, visits during the shoulder seasons, and enjoying free island attractions.
Why is the ‘How Lovely’ campaign important?
This campaign addresses the challenges of summer overcrowding on Nantucket, such as traffic, parking issues, and strain on infrastructure, by promoting a more sustainable and mindful approach to tourism.
How does the campaign encourage sustainable tourism?
It promotes three key initiatives: car-free travel using public transportation and bike paths, visiting during the less crowded shoulder seasons, and enjoying Nantucket’s many free attractions.
Who is behind the ‘How Lovely’ campaign?
The campaign is a collaboration between SAND, a creative and strategy consultancy, September Productions, and the Nantucket Chamber of Commerce, with creative direction by Dan Driscoll of September Productions.
When does the ‘How Lovely’ campaign launch?
The campaign launches in the summer, targeting travelers through online platforms, YouTube, and social media.
Where is the ‘How Lovely’ campaign applicable?
The campaign is specifically designed for Nantucket Island, encouraging visitors to explore the island in a sustainable manner.
What are the benefits of visiting Nantucket during the shoulder seasons?
Visiting during the spring or fall offers lower costs, fewer crowds, and pleasant weather, making it an ideal time for a more relaxed and affordable island experience.
How can visitors enjoy Nantucket without a car?
Visitors are encouraged to use free public transportation, bike paths, walking, and ride-sharing services to explore the island car-free.
What free attractions does Nantucket offer?
Nantucket boasts numerous free attractions, including public beaches, walking trails, and its natural beauty, all accessible without a car.
Where can I see the new work from the ‘How Lovely’ campaign?
New work from the campaign can be viewed on YouTube through the provided links in the content.
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