FAQ: Missing Thorn's Premium Alcohol-Removed Wine Collection Launch in Canada

What is Missing Thorn?

Missing Thorn is a Napa Valley-based non-alcoholic wine brand co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, offering an alcohol-removed wine collection.

Why is Missing Thorn’s launch in Canada significant?

The launch meets the surging Canadian demand for sophisticated alcohol-free options, with the market projected to reach C$68 million by 2030, indicating a rapid growth in mindful drinking trends.

How is Missing Thorn’s wine made?

Each wine begins as a traditionally crafted premium wine from California-sourced grapes, then undergoes a cutting-edge low-temperature vacuum distillation to remove alcohol while preserving its character.

Who are the founders of Missing Thorn?

Missing Thorn was co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig.

When will Missing Thorn wines be available in Canada?

Missing Thorn wines are available immediately in Ontario, with further provincial rollout underway starting July 2025.

Where can I buy Missing Thorn wines in Canada?

Missing Thorn wines are available in Ontario through Ravenna Wine Imports and online, with plans to expand to other provinces.

What types of wines does Missing Thorn offer?

The collection includes a Still Red, Still White, Still Rosé, and a Sparkling White and Sparkling Rosé, all natural, vegan, gluten-free, and low in calories.

How has Missing Thorn been received by critics?

Critics have lauded the brand, with The New York Times calling its still wines ‘unicorns’ and Food & Wine praising its Rosé as ‘better than many’ alcoholic rosés.

What is the price range for Missing Thorn wines?

Pricing is positioned in the premium segment, approximately $25–$30 CAD per bottle.

Who is Missing Thorn’s Canadian distribution partner?

Missing Thorn has partnered with Scott Merwin and Ravenna Wine Imports for distribution across Canada.