FAQ: Water Wings Swim School's Growth and Mission

What inspired the founding of Water Wings Swim School?

Avi Shafshak and his wife Tracy were inspired to start Water Wings Swim School due to the critical need for quality swim education for young children, with drowning being the leading cause of accidental death for kids under four.

How does Water Wings Swim School differentiate itself from other swim schools?

Water Wings sets itself apart through its dual commitment to exceptional programming and franchisee success, offering year-round swim instruction for all ages, lower buildout costs, flexible ownership options, and being a member of the United States Swim School Association.

What role does Unleashed Brands play in Water Wings’ growth?

Unleashed Brands provides Water Wings with advanced technology, marketing support, and operational expertise, strengthening its growth strategy and enabling the launch of a national franchise program.

When was the first Water Wings Swim School opened?

The first Water Wings Swim School was opened in 2003 at a private school in Las Vegas.

Where are Water Wings Swim School locations currently operating?

Water Wings Swim School has 13 corporate-owned locations operating across four states.

Who is the target audience for Water Wings Swim School?

Water Wings Swim School offers swim instruction for all ages, from baby pool time and swim camps to recreational teams, targeting families seeking quality swim education.

What are the benefits of Water Wings’ franchise program?

The franchise program offers lower buildout costs, flexible ownership options including remote management, and access to Unleashed Brands’ resources, making it easier for entrepreneurs to start and grow their business.

How does Water Wings ensure the quality of its swim instruction?

As a member of the United States Swim School Association, Water Wings upholds the highest standards in aquatic education, ensuring quality and safety in its swim instruction.

What is the mission of Water Wings Swim School?

The mission of Water Wings Swim School is to make swimming fun, engaging, and accessible, teaching vital safety skills while building confidence and creating joyful memories in the water.