FAQs About Perkins American Food Co.'s Rainbow Pancakes Initiative Supporting Give Kids The World

What is the Perkins American Food Co. Rainbow Pancakes initiative?

It’s a campaign where each purchase of Kids Rainbow Pancakes at U.S. locations donates a portion of proceeds to Give Kids The World Village, supporting children with critical illnesses.

Why is Perkins partnering with Give Kids The World?

Perkins believes in the power of community and kindness, aligning with their ‘Kindness Served Daily’ philosophy, and has been a founding partner of Give Kids The World Village since 1990.

How can guests contribute beyond purchasing Rainbow Pancakes?

Guests can participate in the Perkins Round Up program by rounding up their check to the nearest dollar or donating to coin boxes in store, with all funds benefiting Give Kids The World.

What impact has Perkins’ partnership with Give Kids The World had?

Since 1990, Perkins has raised over $25 million, enhancing key features at the Village and supporting thousands of children and their families facing critical illnesses.

Where is Give Kids The World Village located?

Give Kids The World Village is an 89-acre nonprofit resort in Kissimmee, Florida, offering wish families access to premier theme parks like Walt Disney World and Universal Orlando Resort.

When does the Rainbow Pancakes initiative start?

The initiative starts in July 2025, as part of Perkins’ Christmas in July celebration.

Who is involved in this initiative?

Perkins American Food Co., its franchise partners, loyal customers, and Give Kids The World Village are all involved, with Kimberly Bean, VP of Marketing at Perkins, highlighting the partnership’s significance.

What are the benefits of this initiative?

The initiative raises funds to create magical experiences for children with critical illnesses, allowing them to enjoy being kids despite their circumstances.

How long has Perkins been supporting Give Kids The World?

Perkins has been supporting Give Kids The World for 35 years, since 1990, as a founding partner of the Village.

Where can I find more information about Perkins’ partnership with Give Kids The World?

For more information, visit https://www.gktw.org/perkins.