FAQ: Insights into Media Works, Ltd. with Founder & CEO Jody Berg

What is Media Works, Ltd. and what does it specialize in?

Media Works, Ltd. is a media service company specializing in media research, planning, buying, and analyzing performance, serving both B2B and consumer-focused businesses across various industries.

How long has Media Works been in business and what contributes to its success?

Media Works has been in business for almost 37 years, with success attributed to its focus solely on media, investment in its team, and the trust and long-term relationships built with clients.

What industries do Media Works clients come from?

Clients of Media Works come from the healthcare, entertainment, education, public energy, and commercial real estate industries.

How does Media Works retain long-term client relationships?

Media Works retains clients through exceptional client service, expertise in media, strategic recommendations, and a team of subject matter experts across various media channels and platforms.

What are the core principles of Media Works?

The core principles include ensuring media recommendations are backed by sound research, providing top-notch service, ensuring strong ROI for clients, and giving back to the community.

Where is Media Works located and how large is its team?

Media Works is located in Mount Washington, occupying a 9000 square feet office, and employs more than 50 media professionals, mostly in the Baltimore area.

What notable contracts has Media Works secured recently?

Recently, Media Works secured contracts with a Fortune 500 company, a healthcare technology company, and a national home services network.

What educational background does Jody Berg have?

Jody Berg earned her degree from The School of Public Communications at Boston University.

How does Media Works adapt to new media channels or platforms?

Media Works quickly learns and effectively implements new channels or platforms to bring the best value to client campaigns, ensuring holistic media planning.