FAQ on Connected Products as the New Marketing Funnel

What is the main focus of Legitimate’s report?

The report focuses on how embedding NFC tags into physical goods opens a new era of post-purchase engagement, loyalty, and first-party data collection for brands.

Why are connected products considered the new marketing funnel?

Connected products allow brands to engage consumers after the sale, collecting zero-party data directly tied to real usage, without relying on cookies or tracking pixels.

How does Legitimate collect data from connected products?

Data is collected through NFC tags embedded in products; each tap or scan by a consumer records their interaction, providing insights into engagement, location, and behavior.

What are the benefits of using NFC tags for marketing?

Benefits include direct consumer engagement, high opt-in rates for marketing, actionable insights into consumer behavior, and extended lifecycle marketing beyond the initial purchase.

Who can benefit from implementing connected products?

Brands across various industries, especially those in merch, footwear, artist drops, and live events, can benefit by deepening customer relationships and gathering valuable data.

What are some key behavioral trends identified in the report?

Trends include real-time spikes in engagement during event launches, high re-scan rates indicating loyalty, and persistent engagement weeks after purchase.

How does engagement with connected products compare to traditional email capture?

Connected products achieve higher engagement and opt-in rates, with a 95% marketing opt-in rate, surpassing most traditional email capture forms.

Where are connected products making the most impact?

Connected products are being scanned in over 65 countries, with significant activity in cities like Los Angeles, Tokyo, Paris, Toronto, Berlin, and New York City.

What should brands know about implementing connected products?

Brands should know that connected products offer a unique opportunity to engage consumers post-purchase, with insights into behavior, preferences, and loyalty, all without invasive tracking.

How can I learn more about Legitimate’s findings?

You can read the full report on Legitimate’s website at Legitimate’s Connected Marketing Data.