FAQ: MNK Partners with Mongolia HD TV for Marketing Solutions in Mongolia

What is the main purpose of the partnership between MNK and Mongolia HD TV?

The partnership aims to strengthen global business ties and create new pathways for Korean companies abroad by offering marketing solutions for Korea-based and global brands entering the Mongolian market.

Who are the key figures involved in this partnership?

Kim Jin-soo, Executive Director of Global Marketing at MNK, and Khureltulga, CEO of Mongolia HD TV, are the key figures involved in formalizing this partnership.

How does Mongolia HD TV stand out in the Mongolian media landscape?

Mongolia HD TV stands out by focusing on content production and distribution across multiple platforms, including traditional television, OTT streaming services, and in-house production studios, and by successfully localizing internationally acclaimed formats.

What are some of the achievements of Mongolia HD TV under Khureltulga’s leadership?

Under Khureltulga’s leadership, Mongolia HD TV has acquired, localized, and broadcast internationally acclaimed formats like Shark Tank, The Voice, and Suits, achieving remarkable ratings and audience engagement.

What is the significance of Mongolia HD TV’s YouTube channel?

Mongolia HD TV’s YouTube channel, MongoliaTV, boasts over 349,000 subscribers, representing nearly 10% of Mongolia’s total population, and serves as a platform for diverse content, enhancing viewer engagement and opening new revenue streams.

What collaborative content projects are proposed by MNK?

MNK proposes to launch collaborative content projects that bring together influential creators from both Korea and Mongolia to create innovative content that resonates with audiences on a cultural level.

How does this partnership benefit global brands?

This partnership benefits global brands by providing them with a platform to enter the Mongolian market through culturally resonant content and influencer partnerships, expanding their presence and influence in the region.

Where and when was the partnership formalized?

The partnership was formalized during a high-level meeting in Ulaanbaatar, as announced on June 25, 2025.

What is the strategic potential of this collaboration according to Kim Jin-soo?

Kim Jin-soo believes that by combining creative talent from both markets, the partnership can generate culturally resonant content with global appeal, expanding MNK’s presence and influence in Mongolia and the larger Asian region.