FAQ: Building a Successful CRE Brokerage with Culture and Unique Compensation

Who is John Cassidy, SIOR?

John Cassidy, SIOR, is a co-founder of Lee & Associates of Illinois, a full-service real estate firm, with over 30 years of experience in transactions valued over $2.5 billion and the development of more than 500 acres of land.

What makes Lee & Associates of Illinois unique?

Lee & Associates of Illinois stands out for its commitment to a supportive culture that prioritizes clients’ best interests and a unique compensation model that includes a ‘Path to Partnership’ for brokers.

How does the firm maintain its culture in a commission-focused setting?

The firm maintains its culture by carefully selecting individuals who align with its entrepreneurial spirit and values, fostering an environment of mutual respect, competition, and client-first actions.

What is the ‘Path to Partnership’?

The ‘Path to Partnership’ is a unique approach at Lee & Associates of Illinois that offers brokers a viable route to ownership in the firm, encouraging long-term commitment and success.

Why does Lee & Associates of Illinois prioritize culture over quantity of transactions?

Prioritizing culture ensures quality of service and long-term relationships with clients, which is more valuable than the quantity of transactions, aligning with the firm’s core tenets of being different and bold yet stable.

What are the core tenets of Lee & Associates of Illinois?

The core tenets include being different and bold, yet stable and debt-free, with a commitment to building a supportive culture that puts clients’ best interests first.

How has John Cassidy contributed to the real estate industry?

John Cassidy has been involved in transactions valued over $2.5 billion, developed more than 500 acres of land, and is a perennial top producer and recipient of the CoStar Power Broker Award.

What role does the Lee & Associates U.S. platform play in the firm’s success?

The Lee & Associates U.S. platform provides national coverage for corporate and institutional clients, leveraging a broader network to enhance service offerings and client support.