FAQ: G6 Hospitality’s Revenue Management Program Success

What is G6 Hospitality’s Revenue Management Services (RMS) program?

The RMS program is a proprietary initiative by G6 Hospitality that uses automation tools, competitive set monitoring, and strategic expertise to optimize pricing, channel mix, and promotional strategies for Motel 6 and Studio 6 properties.

How has the RMS program performed in terms of revenue growth?

In the first quarter of 2025, properties enrolled in the RMS program saw an 11% year-over-year revenue growth, more than double the growth rate of the rest of the portfolio and significantly ahead of industry benchmarks.

What impact does the RMS program have on Average Daily Rate (ADR)?

RMS properties achieved a 10% higher ADR compared to non-RMS properties, demonstrating the program’s effectiveness in optimizing pricing and maximizing revenue opportunities.

How does the RMS program benefit digital channels like the G6 app and website?

In Q1 2025, RMS properties saw an 11.5% growth in web and app channels, driven by advanced dynamic pricing, OTA optimization, and performance marketing, contrasting with a 4.4% decline in the rest of the portfolio.

Who is behind the success of the RMS program?

The program is supported by G6 Hospitality’s dedicated revenue managers and a central performance marketing team, leveraging real-time data and strategic expertise to drive results.

What recent technological initiative has G6 Hospitality launched alongside the RMS program?

G6 Hospitality recently launched the AI-powered My6 app, which has driven a 14% year-over-year increase in direct bookings, complementing the RMS program’s objectives.

Where can I find more information about G6 Hospitality and its programs?

For more information, visit G6 Hospitality’s official website at www.g6hospitality.com or contact Anupriya at [email protected].